More Remodeling Leads: 7 Proven Strategies

More Remodeling Leads: 7 Proven Strategies

Home remodelers depend on a consistent flow of leads to book more consultations, close more sales, and increase revenue. The best way to get home remodeling leads in our rapidly evolving digital world is by meeting your clients online and taking strategic steps to make sure your home remodeling brand stands out in an increasingly competitive space. 

Why is a focus on digital marketing so important for home remodelers? Because the digital space is where your clients are looking for your services! In 2020, 93% of consumers used online searches to find a local business.

Some important questions to ask:

  1. When a homeowner in your neighborhood is ready to start a remodeling project and searches Google for “home remodelers near me,” does your company come up on the first page? Over 45% of all clicks go to the top three ranking website pages.
  2. If a homeowner does visit your website, are we showcasing our best work? Does your website provide a strong representation of our craftsmanship?


Get the most out of your marketing investment by focusing on efforts that actually move the needle for your business, from optimizing your website and Google Business Profile to automating and managing your reviews across multiple platforms.

To consistently get that next home remodeling lead, we suggest the following:

  • Have a deep understanding of your audience and competition.
  • Focus on the highest ROI effort: Local SEO.
  • Ensure you have a compelling, optimized website.
  • Automate client review to the right channels.
  • Increase referrals and retention with email marketing.
  • Use social media to generate referral leads
  • Invest in targeted digital advertising that reaches your market.


Generate more home remodeling leads, book more consultations, and close more profitable projects by delivering an awesome client experience from start to finish. 

Explore each strategy below to streamline your home remodeling company’s marketing and sales operation:

1. Know your audience and reach them with the right marketing message that differentiates your brand

A home remodeling company needs to know how to target their target market before employing any marketing tactics. This requires learning as much as you can about your clients, beyond the fact that they are homeowners who want to have home remodeling done.

Knowing characteristics like the age, gender, average family income, and credit score of your ideal clients will allow you to develop highly effective and impactful marketing strategies.

Segmenting your target market even further by factors like zip code, equipment age, membership status, date of last service, or new homeowners is another email method to use. Knowing which message to send to which client at which moment is crucial.

In addition to knowing your audience, you also must have a deep understanding of their alternatives to working with your business. If they don’t work with you, who will they work with? Are you sufficiently differentiated from these competitors? Does your website clearly articulate what makes you the superior choice for home remodeling projects in your service area?

You must have a clearly defined message defining why you’re the best home remodeling company in the area and this message must be echoed in all marketing touchpoints.

2. Master local SEO, as it is the most effective and efficient marketing channel.

Mastering local SEO (search engine optimization) ensures your home remodeling company’s name or website appears at the top of search engines such as Google. Clients with home remodeling needs want to employ someone nearby.

Include top-ranked keywords in every website, social media, newsletter, business directory, and digital advertising material to generate home renovation leads. Include your location or neighborhood as a keyword to attract local clients. “Austin Bathroom Remodeling”

Google’s algorithm finds the most relevant results when a client searches “kitchen remodel” or “home remodeler near me.” Since Google’s organic search results are based on relevance, geography, authority, and other variables, not only ad expenditure, smaller firms can appear as prominently as larger companies.

Google Local Services lets you market your home remodeling business and obtain leads from customers. When a homeowner searches “home remodeler Miami,” your ad shows first.

3. Optimize your website for local visibility. Design it for conversions.

If you don’t use your website to generate home renovation leads, you’re losing cash.

These are very simple steps that ensure your website is ranked for applicable search terms and can convert visitors into leads.

  • Google favors mobile-friendly, responsive websites. Online home remodeler searches are often urgent.
  • Optimize your website so people find you first and become a home remodeler lead.
  • Make it appealing by using SEO keywords in a clean, user-friendly style.
  • Personalization. Behind-the-scenes videos can tell your company’s story.
  • Highlighting reviews or testimonials. Happy customers will promote your home remodeling business.
  • Calls-to-action engage clients (CTA). Strong CTA’s allow you to easily reach clients. Make sure your website’s phone number is always visible and answered. Offers, rebates, and other incentives can boost home remodeling leads.


4. Automate online reviews to increase SEO effectiveness and inspire leads to convert.

When clients need a home remodeler today, few check the phone book or ask a neighbor for recommendations. They go online to search for trusted nearby home remodelers with awesome online reviews.

94% of customers say they’ve avoided a business due to negative reviews. 

Not only do online reviews play a huge role in differentiating your brand from the competition, they also significantly impact your online visibility.

Review signals account for about 15% of Google local rankings. Meaning company with better and more reviews, get ranked better for search terms.

Prospective clients read an average of 10 reviews before trusting a business. Real remodeling clients who leave positive reviews help build the reputation your business.

5. Use email marketing to increase the lifetime value of clients and get more referrals.

It is more difficult than ever to get new clients, with that in mind there should always be a focus on retaining existing clients and maximizing their sales with your company. Email marketing is unarguably one of the most effective tools to increase the lifetime value of clients – always keeping your brand top of mind for their next remodeling project.

Even in less difficult times, it can be up to 16 times more expensive to gain a new customer than to maintain an existing one. Retention consists of numerous moving parts, channels, and indicators, but its primary objective is to increase customer engagement and strengthen their connection to your brand.

Email is your most effective marketing medium and one of the finest ways to strengthen client connections, which are more valuable than ever now that customer acquisition is slowing.

Here are some easy basic email marketing tactics that you can implement today:

  • Inspire your clients by showcasing your recent projects
  • Share remodeling insights to ensure that people see you as an expert
  • Leverage automated emails to request reviews
  • Create segments based on client behavior

6. Using social media the right way.

We have seen many home remodelers waste valuable time and resources trying to generate leads via social media. Your focus should be on channels in which people search for your services. No one searches on Facebook or Instagram – this type of local business search is done on Google.

That being said, there is one tactic that has been proven to deliver leads on social media platforms. Generate leads by leveraging the network of you clients via tagged content:

  • When you finish a project, ensure you capture the client’s social media username.
  • Have your team design a beautiful portfolio showcase of the project; outlining the scope of work and featuring professional photography.
  • Post the content and tag your client’s social media username. 
  • The tagged content will be viewable by your client’s network of followers / friends – spreading brand awareness to your target audience.
  • This very often results in a handful of inquiries.

7. Invest in paid digital advertising that provides targeted awareness and lead generation.

It can be hard for home remodelers to market their businesses online. Getting your business noticed online can be hard, especially if it’s not your area of specialization. 

It takes a lot of work to succeed in the Local SEO space. You have to make a website that looks good, shows off your work, and explains what services you offer. Also, you have to do a lot of work off-page for your site to rank for relevant keywords. If that’s not enough, you should also make a few social channels for your business and post interesting content on them.

The good news is that your business doesn’t need anything fancy to stand out from the competition and get more work. Putting money into Google Ads is a quick way to get leads.

How do Google Ads work?

Google Ads are the text ads that appear at the top and bottom of Google’s search results pages.

How much does it cost for Google Ads?

Usually, you have to pay when someone clicks on one of your Google Ads. The cost-per-click (CPC) can be anywhere between $.01 and $10 or even more per click.

How can I get started?

You can set up your account by going to You’ll need to tell them about your business and give them a credit card so they can pay for your advertising.

Generate more home remodeling leads, book more consultations and close more sales.

The right marketing system can help you do all of the above. At Craftsmanship Marketing, we help home remodelers build a consistent lead flow and increase revenue with a wide variety of tools to make the job easier. 

In your marketing dashboard, you can keep track of the number of people who visit your website, book a consultation, call you, and ultimately work with you.

Find out the real return on investment of advertising campaigns for home remodeling by keeping track of how much money each source of advertising brought in and the total cost per lead.

  • By figuring out the return on investment for each marketing campaign, we help companies:
  • Figure out how much money each marketing campaign brings in.
  • Find out how well their staff turns leads into sales and consultations.
  • Put your marketing money for home remodeling in all the right places and in the right amounts.
  • Stop wasting money on digital marketing platforms and ads that don’t work.


Whether you spend money on SEO, Pay-Per-Click ads, social media, email marketing, or any other kind of advertising campaign, your home remodeling company can keep track of what’s working and what’s not. This way, you can decide on the best way to get more home remodeling leads based on accurate information.