30 Sep Google Ads for Home Remodeling | Tips to Target Local Leads
The home remodeling industry’s most popular paid digital marketing channel is Google Ads, formerly known as Google AdWords. Most of the home remodeling contractors we work with leave room in their advertising budget for Google Ads. This holds true regardless of whether they are managing their own marketing, using an internal team, or hiring an agency to do it.
The explanation is simple: Google Ads are effective at luring in new home remodeling clients.
But in order to get the most of Google Ads, it’s crucial to comprehend the distinctions between three fundamental categories:
- Google Search Ads
- Google Display Ads
- Local Service Ads
Local Service Ads are different from Google search ads and Google display ads in that you only pay when you get a lead, rather than paying per click. As a result, Local Service Ads offer a fantastic tool for ensuring that you get the most out of your marketing budget.
Without the assistance of a digital marketing team like Craftsmanship Marketing, the process of administering to your Local Service Ads can be overwhelming and sometimes confusing.
Home remodeling companies may end up spending too much time and money on administrative tasks and leads that never turn into profitable projects. Additionally, it may prevent home remodelers from taking use of all of their available options.
In this article, we’ll discuss:
- What exactly Local Services Ads are how you can benefit from them
- Search Ads vs Display Ads and when to use them