31 Jul Worst Lead Generation Sources For Home Remodelers

One of the most well-known lead generation sources for home remodeling businesses is Angie’s List or HomeAdvisor. However, this source may not be the best fit for all businesses. The primary issue with Angie’s List is that the majority of people using this channel are looking for the cheapest possible bid for their remodeling project. Unless your business is focused on providing low-cost or budget remodels, you may find that the leads you generate from Angie’s List are not the right fit for you. In such cases, spending time and money on this channel might not yield the desired results. Home Advisor may not always be the best source for leads due to several reasons. Firstly, it uses a pay-per-lead model, which means that contractors have to pay a fee for each lead they receive, regardless of whether it turns into an actual job. This can quickly accumulate costs and strain a contractor’s budget. Additionally, Home Advisor has been known to provide leads that are not always high quality or relevant to a contractor’s specific services. This can result in wasted time and effort pursuing leads that are unlikely to convert into actual clients. Furthermore, the competition among contractors for the same leads on Home Advisor is fierce, making it harder for contractors to stand out and win bids. As a result, some contractors feel that Home Advisor does not offer a fair and level playing field for lead generation, making it a less desirable option for finding potential clients.

Another lead source to be cautious of is BuildZoom. This non-exclusive lead source often attracts homeowners who are not willing to do their own research on contractors. Instead, they prefer to outsource this task to a company like BuildZoom. Unfortunately, these homeowners often undervalue the importance of quality and are solely focused on getting the lowest bid. If you do manage to land a project through BuildZoom, you may find that the profits are slim, and project management can become a headache. Therefore, it is essential to carefully evaluate if this lead source aligns with your business goals before investing your time and resources. Buildzoom may not be the most reliable source for leads for several reasons. Firstly, the platform primarily focuses on connecting contractors with potential clients, making it biased towards contractor needs rather than providing unbiased information for customers. As a result, the quality and accuracy of the leads generated may be questionable. Additionally, since Buildzoom is a paid service for contractors, the leads provided may be heavily saturated with other contractors vying for the same projects, reducing the chances of converting leads into actual clients. Furthermore, Buildzoom may not thoroughly vet or verify the information provided by contractors, which can lead to inexperienced or unqualified professionals being recommended to potential clients. This lack of quality control may result in dissatisfied customers who have chosen contractors solely based on Buildzoom’s recommendations. Ultimately, using Buildzoom as a source for leads may not guarantee the best outcomes for customers in terms of quality, reliability, and trustworthiness.

The third worst lead source for home remodeling businesses is Yelp. While Yelp can be a viable option for those just starting out, it may not be the best choice if you are aiming to take on integrated design build projects. The majority of leads on Yelp are not looking for extensive home remodels; instead, they are seeking assistance with smaller home improvement projects. This means that if you specialize in larger-scale projects, the leads on Yelp may be few and far between. As a result, you may end up blowing your budget on small project leads that don’t align with your core offerings.Yelp is often regarded as a bad source for leads when it comes to contractors. There are several reasons behind this perception:

While Yelp can provide some leads for contractors, its inherent flaws and limitations make it an unreliable source. Contractors may find better success in relying on other platforms and strategies to generate leads and build their business.

In conclusion, when it comes to lead generation for home remodeling businesses, it is important to carefully evaluate the sources you choose to invest your time and resources in. While Angie’s List, HomeAdvisor, BuildZoom, and Yelp may be popular platforms, they may not always lead to the desired outcomes for your business. Choosing the right lead generation sources that align with your target audience and business goals can greatly increase your chances of success in the home remodeling industry.