Business Insights, Marketing

Home Remodeling Business Plan | Tips for Success

Clock IconNovember 4, 2022 Glasses Icon1 minute read

Home Remodeling Business Plan | Tips for Success

A business plan is a document that presents your company’s objectives, its mission statement, and the method by which you will accomplish these goals. It also defines how much capital you will need to start your business and specifies the methods by which you will produce revenue.

A home remodeling business plan, like any other type of business plan, will cover the same essential topics: your business’s name and purpose, your customers, the competitive landscape you are entering, how you will market yourself, how you will generate revenue and profits, and most importantly, how you will finance your company.

The Importance of Having a Business Plan

Here are some reasons why having a business plan is important.

To get funding

Many business owners don’t have enough capital to start a successful business and can’t obtain any money from banks or investors because they don’t have proper financial documentation. A business plan will demonstrate that you have a product and can generate revenue. With a well-written plan of action, you’ll be able to show potential investors how much money you’ll spend, how much money you are making, what your expenses are, and the projected profits.

To motivate yourself

Once you have decided that you want to start your own business, completing a business plan will prove to you that you can run a successful company. It will also motivate you to fulfill the necessary tasks you need to take care of to advance your business.

To help you form strategic alliances

Have a clear image of what kind of market and customer segments your business will likely serve, and use this knowledge to develop your strategy and corporate identity. Identifying competitors and how they may affect your future sales and developing strong relationships with them can be very helpful in building collaborative alliances.

To assess the feasibility of your venture

How much money, time, and effort will it take you to get the business going, and what are the risks involved? A well-known fact is that there is no such thing as a business that cannot be started. The more the chances of success, the more attractive your venture is to you. This is a good way to evaluate how well your plan works.

To assess your competitors

Evaluating your competitors’ strengths and weaknesses will help you determine how best to capture market share or go head-to-head with them in future dealings. This is particularly important if you plan to move into a new business sector, which would require you to get acquainted with the niche you will target.

To craft a marketing strategy

Since your company’s success depends not just on what product or service you will offer but also on how you will promote it and sell it, having an objective and well-thought-out plan is a good place to start. It will help you create a tactical marketing plan tailored to your specific needs and focus on developing strategies that work best for your product or service.

To draft legal documents

If you’re going to serve as the sole proprietor of your business, you’ll need to carry out all the necessary administrative procedures that are required in your area. This might include getting a business license or a limited liability company (LLC) license. This will give certain local and federal organizations a clear picture of your business’s nature and its role in the community. It will also make it easier for them to assist you if there are any issues that need to be addressed. A well-written business plan will provide all the legal documents you need to establish your company and start running it.

To lower risk

A business plan will help you eliminate the risk of taking on too much debt or developing a product or service that doesn’t sell. It will also enable you to develop a marketing strategy that fully utilizes your strengths and skills and carefully examine what you are and are not good at.

To monitor your progress

Once you have completed your business plan, you can monitor your progress throughout your first business year. You can check how well you are doing with the planning that you’ve already made. This will help you see where modifications and adjustments may be needed, enabling you to tweak your plan and run a successful company.

To better define goals and milestones

A business plan helps you put parameters around what you want to achieve. Having a defined goal will help your mind focus on the outcome and motivate you to take action. You will be able to see your next steps by reviewing your business plan and updating it at the end of each quarter (or longer if appropriate).


Build a Home Remodeling Business Plan Around the Remodeling Business You Wish to Be in the Future

  • Find a mentor who is already succeeding at what you want to do.
  • Ask for advice on home remodeling business ideas and observe your mentor at work.
  • Find 10 additional mentors, then repeat the process.
  • For advice and ideas, tune in to podcasts about home remodeling.
  • Study books on company growth for remodeling contractors.


The Home Service Expert Tommy Mello says he wishes he had a mentor when he first started his own garage-door company 15 years ago. Rather than working things out on his own, he might have imitated their most successful business techniques.

Founder of A1 Garage Door Service, Mello says, “You’ve got to act like the business you want to become, and I didn’t realize that back then.” Last year, their revenue was over $30 million.

“If I had listened to a mentor explain to me ‘This is why you shouldn’t do this’ or ‘This is why you should,’ the company would have advanced much more quickly.”

Find a mentor that is already succeeding in your goal and is eager to teach you everything you need to know. At work, follow them. Ask a ton of questions. Mello suggests that you seek 10 more mentors and repeat the process.

The E-Myth by Michael Gerber, The 7-Power Contractor by Al Levi, The Ultimate Sales Machine by Chet Holmes, Essentialism by Gary Keller, and his own book, Home Service Millionaire, are just a few of the publications he recommends reading or listening to in order to expand your business.

Mello claims that reading and networking with successful individuals have both played a significant role in his career.

How to Create a Business Plan For a Home Remodeling Company

A strategic business plan is necessary whether you want to launch a remodeling company or grow an existing one. What belongs in each area of a business plan for your renovation company is described below

Executive Summary 

This section will include an overview of your company and an overview of each main area — from how you plan to fulfill your mission to how you will generate revenue. Helpful details include descriptions, goals, research, and analysis.

Company Analysis

Here, you will discuss your company’s functions, staff, rank within the industry, and how you plan to reach the level of success you aspire to.

Industry Analysis

This section will discuss whether you are entering a niche or a larger market. If you are already established in a niche, this section will help you define how to expand your reach. If you are just starting out, this section will help you see where that niche opportunity may be.

Customer Analysis

This section will identify who your customers are. You should assess your customers’ preferences and needs and map them in detail based on the industry. This will help you identify who your target customers are and how to market your products or services. 

Competitive Analysis

Your competitive analysis should list both your company’s direct and indirect competitors before concentrating on the latter.

Other renovation companies are direct competitors.

Other retailers that clients can choose from but who are not direct competitors are known as indirect competitors. Builders of brand-new homes and large general contractors are included in this. Such competition must also be mentioned.

You should include the other remodeling companies with whom you compete in terms of direct competition. Remodeling companies in the area of your business are most likely your main rivals.

Give a brief description of each of these competitors’ firms and list their strengths and weaknesses. It won’t be possible for you to know everything about your competitors’ companies unless you previously worked there. However, you should be able to learn important details about them, such as:

  • What kinds of clients do they cater to?
  • What kind of remodeling companies are they?
  • How much do they charge (premium, inexpensive, etc.)?
  • What do they excel at?
  • What are their shortcomings?


Consider your responses to the last two questions from the standpoint of the customers. Additionally, don’t be scared to find out what clients believe is the best and worst about your competition.

Your areas of competitive edge should be listed as the last component of your competitive analysis. For instance:

  • Will you offer quicker project turnaround times?
  • Will you offer services that aren’t offered by your rivals?
  • Will your customer service be superior?
  • Will you provide lower prices than your competitors?


Consider strategies to beat the competition and list them in this portion of your plan.

Marketing Plan (the 4 P’s)

  • Product: This section will detail your product or service and how it will be delivered to your customers. You should provide information about what makes it unique, how it will work for customers, and how competitive it will be in the market. The product you offer should be related to the business’s mission statement and will help you define your niche. Outline the services you will offer in addition to home remodeling. For example, will you offer design help or project management?
  • Price: What you charge for your product or service is one of the most important decisions you have to make. Just as important is what kind of price point customers are willing to pay for it. You need to learn how different market segments will respond to different price points and be able to adjust accordingly. You will show how you plan to reach those price points by analyzing competitors and market demand overall; this section should also detail how pricing has come into play in other industries within which you are competing. Your target customers should be able to understand how much they will pay for your remodeling service. Your prices should be related to the market prices for similar services in the same market sector and geographical area.
  • Place: Place is where your remodeling business is located. Include your location and a statement about how it will affect your success. Consider whether your remodeling company is situated in a busy neighborhood, a commercial area, an isolated office, etc. Talk about why your location might be the best choice for your clients.
  • Promotion: The promotions portion makes up the last section of your remodeling marketing strategy. Here, you will outline your strategy for attracting clients to your business. The following are some promotion strategies you could think about using:
    • Promotion in local newspapers and magazines
    • Utilizing online resources such as Google Ads and Retargeting Ads
    • Flyers
    • Promoting on social media
    • Local radio commercials


Operations Plan

  • Short-term goals: Short-term goals are focused on the next few months. Ideally, these goals should be realistic and observable. When you write them down, list them from most important to least important so that you can focus on the most crucial tasks first. Short-term goals will get you moving in the right direction.
  • Long-term goals: Long-term goals are focused on the next few years. It can be difficult to predict what will happen in the future, but a long-term plan will help you set up your company for success in the long run. This plan is intended to stretch your limits and challenge you to think outside of what is going on right now.


Management Team

A solid management team is crucial to proving the viability of your remodeling company. Draw attention to the backgrounds of your key players by highlighting the knowledge and expertise that demonstrate their capacity to expand a business.

You and/or your team members should ideally have first-hand knowledge in managing renovation projects. If so, emphasize your experience and knowledge. Highlight any experience you believe will assist your firm succeed, but do so as well.

If your management team needs improvement, think about creating an advisory board. An advisory board would be made up of 2 to 8 people who would serve as business mentors. They would assist with clarification and offer strategic direction. If necessary, seek out members of the advisory board who have successfully managed remodeling companies or construction firms.

Financial Plan

Your 5-year financial statement should be split up into monthly or quarterly portions for the first year, then annually. Your balance sheet, cash flow statement, and income statement collectively make up your financial statements.

  • Balance Sheet: A balance sheet is a snapshot of the company’s current assets, liabilities, and overall net worth at a single moment in time. This information could be used to determine whether or not your company is solvent and what your financial situation would look like if you were to do everything over again. Because this section looks at a very specific moment in time, it can be difficult to account for any factors that may have contributed to the final numbers. For this reason, you should use the most up-to-date information possible.
  • Cash Flow Statement: A cash flow statement illustrates how money has flowed into and out of the company over a period of time. It is a very useful tool for keeping track of your current financial status and can help you gauge which areas of your business need the most work. The cash flow statement is a very useful tool for determining the extent to which your business needs to expand to succeed.
  • Income Statement: An income statement is a table that provides an overview of your expenses and income for a specific period. Suppose you are reviewing a company’s finances or your own. In that case, you can use this information to see how the business is performing overall, how the costs compare to other similar expenses in other companies, and how much money the company has made. This section needs to be structured in such a way that it can quickly and easily be accounted for by someone who does not have any prior knowledge of accounting. It should be written in such a way that any member of your management team could easily follow along.


It is beneficial to create a business plan for your remodeling company. By the time you are finished, if you stick to the above structure, you will have earned the title of expert. You’ll have a thorough understanding of your customers, your competitors, and the remodeling industry. You will have created a marketing strategy and fully comprehend what it takes to start and expand a prosperous remodeling company.

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