23 Nov The Single Best Marketing Tactic for Remodelers: The Value of Reputation Management
We are going to share with you a simple marketing strategy that can transform your remodeling business into a revenue generating machine.
There is no other marketing strategy that has such a profound effect on every stage of the sales funnel. When properly implemented, this marketing strategy will increase your online visibility, skyrocket website conversions, and even help close more deals.
Most remodeling companies have incorrectly tried to implement this strategy, but I’m going to show you how to unlock its true power.
So what is this marketing hack? Believe it or not, it’s getting more positive customer reviews.
You may be asking yourself why positive customer reviews are the best marketing tactic for home remodelers:
- Reviews impact Google rankings, and therefore get your business seen more by qualified leads.
- Social proof (testimonials) on your website builds trust, and remodeling prospects are more likely to start a conversation if they read positive reviews from past clients. We have seen very few website optimizations that would increase the conversion rate as much as having reviews prominently displayed on a website. Don’t hide your reviews on the bottom of your homepage or on a separate page.
- Including testimonials in proposal decks make closing projects a piece of cake. You can even take it to the next level by building out case studies with before, after, and customer reviews included.
Online presence, client happiness, and online reviews are crucial for home remodeling businesses to succeed in today’s service industry. In fact, 90% of buyers are more likely to convert after reading reviews.
Before even picking up the phone to schedule a consultation, homeowners count on remodeling company reviews to find out what clients have to say about the caliber of your home remodeling services, to assess your remodeling business rates, or to get a sense of the overall customer experience. Reputation Management offers a wide range of features to make gathering reviews and managing your digital reputation a little simpler, regardless of whether you run a small one-man operation or a sizable renovation services firm with numerous contractors.