What are the top three best lead sources for home remodeling companies?! Surprisingly, the third source might catch you off guard. Let’s dive into the top three lead sources that can greatly benefit your home remodeling business:
Ranking at number one is Google Pay per click (PPC) Ads. For home remodeling companies looking to expand their reach or experience aggressive growth, Google PPC Ads are a game-changer. It has been observed that 60% to 80% of leads for our clients with these goals come from Google PPC. The advanced keyword and geo-targeting options offered by Google PPC ensure that you receive high-quality leads. Many contractors have previously encountered negative experiences with Google Ads, but this can often be attributed to inexperienced marketers running their ad campaigns or incorrect targeting of keywords.
Google Ads are highly effective for local businesses due to several key factors. Firstly, Google Ads allow businesses to target specific local audiences with precision. This means that local businesses can reach potential customers who are actively searching for their products or services in their immediate area. The targeting options offered by Google Ads, such as location targeting and radius targeting, enable businesses to focus their advertising efforts on the specific demographics and locations that are most likely to yield positive results.
Secondly, Google Ads provide local businesses with the ability to measure their advertising performance and make data-driven decisions. The platform offers a range of metrics and reporting tools that allow businesses to track the effectiveness of their ads in terms of clicks, conversions, and return on investment. By analyzing this data, local businesses can refine their ad campaigns, optimize their targeting, and allocate their budget to the most profitable keywords and geographic areas.
Another significant advantage of Google Ads for local businesses is the flexibility and control it offers. Unlike traditional advertising methods, Google Ads allows businesses to set their own budget and determine how much they are willing to pay for each click or conversion. This ensures that even smaller local businesses with limited budgets can compete and gain visibility in the online marketplace.
Furthermore, Google Ads enable local businesses to showcase their products, services, and promotions through various ad formats, including search ads, display ads, video ads, and shopping ads. This variety of formats allows businesses to choose the most suitable option to convey their message to potential customers, increasing the chances of engagement and conversions.
In summary, Google Ads are highly effective for local businesses due to their ability to target local audiences, measure performance, offer flexibility and control, and provide various ad formats. These factors make Google Ads a powerful tool for local businesses looking to increase visibility, drive traffic, and generate leads in their specific community or area of operation.
Coming in at number two, Google Local Service Ads are relatively simple to set up and provide top-notch leads at an incredibly low cost. The only downside is that the overall lead volume may be lower compared to other sources. However, it is important to note that relying solely on Google Local Service Ads may not be sufficient to sustain your lead generation efforts. Nonetheless, it is a valuable source that should not be overlooked.
Google Local Service Ads have proven to be highly effective for local businesses. Here are a few reasons why:
Local Service Ads appear at the top of Google search results, above the regular organic listings. This prime placement increases the visibility of local businesses and ensures they are seen by potential customers.
Google verifies and vouches for the businesses featured in Local Service Ads. This verification process builds trust and credibility among consumers, making them more likely to choose a local business with a Google badge of approval.
Local Service Ads target customers in specific geographic areas, ensuring that local businesses are reaching their intended audience. This targeted reach helps businesses focus their advertising efforts on the people most likely to be interested in their services.
Unlike traditional advertising methods such as print or television, Local Service Ads operate on a pay-per-lead basis. This means businesses only pay when potential customers contact them directly through the ad, making it a cost-effective way to generate leads.
Local Service Ads offer customers a simple and convenient way to get in touch with businesses. With just a click or a tap, users can call, send a message, or request a quote directly from the ad, minimizing any barriers to communication.
Local Service Ads prominently display customer reviews and ratings alongside the business listing. Positive reviews serve as testimonials and help build trust, while negative reviews provide valuable feedback for businesses to improve their services.
Google Local Service Ads are designed to provide a seamless experience across all devices, including smartphones and tablets. With the majority of searches now happening on mobile devices, this mobile-friendly experience ensures that businesses can engage with potential customers wherever they are.
In summary, Google Local Service Ads offer enhanced visibility, trust and credibility, targeted reach, cost-effective advertising, convenient communication, user reviews, and a mobile-friendly experience. With all these advantages, it’s no wonder why these ads are so effective for local businesses looking to attract more customers and grow their presence in the online marketplace.
Finally, the third best lead source is local real estate agents. For those seeking a steady flow of new homeowners in search of post-purchase remodels, building strong partnerships within the real estate community can prove to be highly fruitful. Real estate agents often have direct contact with recent homebuyers who are more likely to engage in remodeling projects. By establishing relationships with these agents, you can tap into a consistent source of leads.
Real estate agents can be great professional partners for contractors due to a variety of reasons. Firstly, real estate agents have extensive knowledge and experience in the local residential and commercial property markets. They are well-versed in understanding the current and potential future demand for properties, which can assist contractors in identifying the best locations for their projects.
Additionally, real estate agents have a vast network of contacts including property owners, developers, and other industry professionals. This network can be invaluable for contractors who are looking for potential clients or partnerships for their projects.
Real estate agents also have robust negotiation and communication skills, which can greatly benefit contractors during the contracting and bidding process. They can effectively negotiate deals, ensuring that contractors secure fair and favorable terms and conditions.
Moreover, real estate agents possess in-depth knowledge of zoning and building regulations. This can be particularly useful for contractors who need guidance on navigating legal requirements and obtaining permits for their construction projects.
Lastly, real estate agents understand the value of marketing and branding. They can assist contractors in effectively promoting their services and projects to potential clients, thereby helping them increase their visibility and grow their business.
Overall, partnering with a real estate agent can provide contractors with a range of benefits including market insights, networking opportunities, negotiation skills, legal guidance, and marketing support. This collaboration can lead to enhanced project opportunities, improved profitability, and overall business growth for contractors.
In conclusion, these three lead sources have shown remarkable results for home remodeling companies. Google PPC Ads offer specific targeting options and the potential for a high volume of leads. Google Local Service Ads deliver high-quality leads at a lower cost, though the overall volume may be less. Lastly, partnering with local real estate agents opens up opportunities to connect with new homeowners who are eager to undertake post-purchase remodels. Utilizing these lead sources in conjunction with other marketing efforts can help your home remodeling business thrive.
July 28, 2023
1 minute read
