SEO Marketing For Remodeling | Does It Work?

Clock IconSeptember 28, 2023 Glasses Icon1 minute read

SEO Marketing For Remodeling | Does It Work?

In today’s digital era, having a strong online presence is crucial for any business. Home remodelers, in particular, can greatly benefit from investing in Search Engine Optimization (SEO) strategies. In this blog, we will explore the return on investment (ROI) of SEO for home remodelers by presenting a compelling case study.

A Home Remodeler’s Journey to Success

To illustrate the impact of SEO on a home remodeler’s business, let’s delve into a real-life success story. In 2022, we had the privilege of working with a home remodeler in a bustling city in northern California.

The Starting Point

When we began working with this remodeler, their online presence was virtually non-existent on the first page of Google. Consequently, they received no leads from their Google business profile. It was clear that their business needed a boost to attract potential customers and generate leads.

The SEO Campaign

Over the course of six months, our team implemented a comprehensive SEO campaign for the remodeler. The total investment for this period was $12,000. Our goal was to improve their website’s visibility and rankings on search engines, specifically targeting relevant keywords in their industry.

Unleashing the Power of SEO

By the end of the initial six-month period, we achieved remarkable results. The remodeler’s website and Google business profile secured top three organic rankings for most of their target keywords. Consequently, their visibility increased substantially, leading to a significant spike in Google business impressions.

The Impact

The impact of this SEO campaign was truly astounding. In the following six months alone, the home remodeler closed over $900,000 worth of remodeling projects. Most importantly, these leads were generated from organic search, highlighting the ability of SEO to deliver high-quality potential customers.

Long-Term Benefits of SEO

It’s essential to recognize that the lasting benefits of SEO extend well beyond a single year. SEO efforts create a solid foundation for continued success. By consistently ranking highly in organic search results, the home remodeler is likely to enjoy ongoing lead generation and revenue growth for years to come.

The ROI of SEO for home remodelers is undeniably impressive. As seen in our case study, a mere investment of $12,000 resulted in over $900,000 worth of remodeling projects in just one year. The compounding nature of SEO means that the benefits will continue to accrue over time, making it a highly effective long-term marketing strategy.

If you are a home remodeler looking to grow your business, investing in SEO is an excellent choice. By enhancing your online visibility, reaching your target audience, and generating high-quality leads, SEO can be the catalyst to propel your business to new heights of success.

A home remodeler investing in SEO is a smart move for several reasons. By optimizing their website and online presence, they can significantly increase their visibility and reach a wider audience. With SEO techniques such as keyword research and content optimization, the remodeler can ensure that their website appears in relevant search results, attracting more potential customers. Moreover, investing in SEO can lead to long-term benefits by establishing the remodeler as an authority in their industry and building a strong online reputation. This investment can result in increased website traffic, higher conversion rates, and ultimately, more business opportunities and growth.