Your website is the most effective tool for converting leads for your bathroom remodeling business. Bar none.
Undoubtedly, you have been receiving an abundance of recommendations through word of mouth. However, where do you believe these referrals go when someone suggests your bathroom remodeling business?
They visit your site.
Even if it’s merely to find your phone number, any consumer will Google you before speaking with your sales or project team. When they do arrive at your website, there must be ample possibilities to convert them into leads.
In addition to word-of-mouth referrals, you should also optimize your website to convert web-based leads.
If your objective is to generate more leads, word-of-mouth referrals should not be your primary source of leads. You should optimize your website and marketing approach to attract more traffic, and you should employ conversion technologies to produce leads once new people arrive at your website.
Include the following three conversion tools on the website of your bathroom remodeling company:
Implement Impactful CTAs
CTA = Calls-to-Action.
This is the optimal method for generating leads through your website.
A call-to-action is any button or page on your website for bathroom remodeling that encourages leads to take action.
Buttons such as “Request a Quote” and “Get a Project Bid” are simple to integrate and facilitate the generation of leads.
When prominent calls-to-action are present on your website, you make it simple for qualified leads to convert when they’re ready to speak with your sales staff.
Intriguing Content Offer
Calls-to-action are an excellent approach to convert qualified leads who are close to making a purchase. However, getting an estimate may be too much to ask of someone who has just begun exploring bathroom renovation firms.
These visitors require a more gentle conversion opportunity. Here, content offers come into play.
Material offerings are pieces of content that you place behind a gate on your website. Typically, this gate is a contact form. This is an excellent example of a content offer focused on contractors.
If you were a contractor interested in saving money, you could be interested in this content offer. When you submit your information, you receive the offer and the firm receives your information.
That’s an entirely new lead.
Content offers deliver qualified lead conversion prospects without requiring any effort from your sales team. They are an excellent soft-conversion option that can enhance your bathroom renovation company’s lead generation without requiring your sales team to put in a lot of extra effort.
Conversational marketing is an additional effective conversion technique you can employ to increase your bathroom renovation company’s lead production and save time for your sales team in lead qualification.
Implement conversational marketing solutions, such as a chatbot, on some of your website’s pages with the most traffic. Your home page and any sites showcasing your previous work are excellent ideas.
If a potential lead has any questions or wants to learn more about one of your previous bathroom renovation projects, all they need to do is send a message to the chatbot as soon as the thought occurs.
Either the chatbot can respond based on your predefined discussions, or a member of your sales staff can respond directly through the chatbot. If this lead appears to be qualified, the chatbot can capture their contact information so that your sales staff can follow up, generating another lead.
Conversational marketing tools tackle the problem of providing the correct response to a question at precisely the right time by guaranteeing that your website is constantly active and able to respond to inquiries even when your sales team is unavailable.
A picture is worth a thousand words — and two pictures could be worth thousands of dollars in new business… if those pictures are well done Before & After photos.
Nothing instantly shows the quality of your work like a well-composed “Before & After” photo. Of course, bad photos could just as easily work against you. If a prospect or customer comes to your website or social media page and sees an “After” photo that looks as bad or worse than the “Before,” it could cost you their business.