If your home remodeling marketing agency is worth its salt, you’ll see a boost in leads and jobs coming your way. If you’re not, it’s a clear sign that you’re paying too much. If you’re spending money on marketing but the numbers aren’t moving in the right direction, the first step is to ensure that you’re measuring sales appropriately. Identify your marketing spend, and then work backward to track revenue generated. This will help you identify any problems in your sales funnel so that you can correct them. If you’re still unable to see any growth, it’s a sign that your marketing funds are being wasted, and it’s time to look for a new marketing agency.
Effective marketing = more leads
Marketing is about generating more leads for your home remodeling business. It’s about reaching more local customers and enabling them to take action. If your marketing agency isn’t increasing the number of leads generated, this might be a red flag. Although it doesn’t happen overnight, the needle should be moving in the right direction. Effective marketing is the gradual process of generating leads through various channels. You might have to be patient, but at the same time, the needle should be moving. You should be able to see a small but noticeable increase in your lead numbers.
The focus of a bad agency will be on activity over results
Some agencies are in the business of pushing customers through the sales funnel as quickly as possible. These are the types of agencies notorious for using spammy marketing tactics like sending out emails, writing blog after blog without local intent, and pushing content that isn’t relevant to the geographic area. They will be so focused on activity, that they forget about delivering results. You and your marketing agency’s focus should be on growing the number of qualified home remodeling leads, with the right offer and the right marketing strategy. The goal is to have people in your local service area interested in your product or service turn into paying customers.
A good marketing agency will have a proven strategy to provide results for home remodeling companies like yours
An effective marketing strategy considers your buying cycle, ideal customer personas, competition, and other factors. It also considers how you can convert these prospective leads into paying clients. A good marketing agency will tell you what they will be doing and how they plan to do it. The best agencies will also be able to prove that their past clients have seen similar results. At Craftsmanship Marketing, we provide case studies with proven success stories of our home remodeling clients. If you are not seeing results after a certain period, ask your marketing agency what adjustments they have made to their strategy. If they don’t have a proven strategy to deliver results, they’re not worth your money.
If you are not seeing tangible results, you should question your agency’s expertise
If you do not see results from your marketing campaign, you should hold your marketing agency accountable for those results. If you find that your marketing campaign has flaws or problems with how the campaign is being implemented, work with your marketing agency to correct them. If you find that your marketing campaign is flawless but still not seeing results, it’s a sign that your marketing agency could be making optimizations in many areas to generate new leads for your home remodeling business. The second thing you need to do is to create a timeline for results. If you’ve hired a marketing agency and don’t see any results, create a timeline for when you would like to start seeing those results. Let your marketing agency know where you want to be in 90 days or 180 days. This will help to hold your marketing agency accountable to produce results for you in a given timeframe. A good marketing agency will be able to benchmark a reasonable timeline that their marketing will start delivering you more jobs and more leads. If you’re early in a relationship with an agency, request case studies. A good agency will showcase results they’re provided for companies just like yours and how they did it.