Lead Generation

Home Remodeling Online Advertising: Pro Tips

Clock IconMarch 22, 2023 Glasses Icon2 min read

Home Remodeling Online Advertising: Pro Tips

Home Remodelers –  are you wasting money on advertising platforms that are not delivering results? Here are three tips to ensure that your advertising spend is leading to tangible results for your business.


First, ditch traditional media and lead generation services such as Home Advisor. These channels provide overpriced leads and generally the leads are trash.


Second, focus the majority of your ad budget on Google Pay Per Click and Facebook Retargeting ads. When set up properly, PPC and Retargeting are a powerful one two punch combo that deliver a consistent flow of high quality leads.


Third, set up and analyze your conversion tracking – look at where the conversions are coming from and focus the budget on those campaigns.


If you’re still relying solely on traditional media to market your business, it’s time to re-evaluate your strategy. While it may have been effective in the past, the limitations of traditional media in a digital age are becoming more apparent. From its high costs of production and airtime to limited audience selectivity and lack of shelf life for your message, it’s clear that traditional media is no longer the most efficient way to reach your target audience. Instead, consider transitioning to digital marketing options such as Google Pay Per Click or Facebook Ads which offer better audience targeting, analytics, and cost-effectiveness. By utilizing these new media options, you can broaden your consumer reach and accurately track your conversions to ensure your marketing efforts are making a difference. It’s time to embrace the digital age and leave the limitations of traditional media behind.

The Shortcomings of Traditional Media Advertising as a Home Remodeling Business

If you’re considering using traditional media for your advertising, it’s important to be aware of its shortcomings. As we’ve discussed, traditional media can be more expensive than digital marketing, and it also has limited space and time to convey your message. Additionally, producing a print ad or television commercial can take time and multiple rounds of edits. It’s essential to remember that traditional media may not be the most trusted source for information anymore, with more people turning to social media and other digital platforms for news and entertainment. So, while traditional media can still be effective in some situations, it’s essential to weigh the benefits against the drawbacks and consider utilizing digital marketing methods like Google Pay Per Click or Facebook Ads. By doing so, you can reach a much broader audience and utilize the power of data-driven insights to make informed decisions about your advertising strategies.

Lead generation suck for home remodelers

Now that we’ve discussed the limitations of traditional media and the importance of digital marketing, it’s important to touch on the topic of lead generation services. While these services may seem like an easy solution for businesses looking for quick leads and customers, the truth is that relying solely on lead generation services can be detrimental to your overall marketing strategy. These services often provide low-quality leads and may not target your specific audience. Furthermore, they can be costly, leaving little room for investing in long-term marketing strategies that can bring in higher quality leads and customers over time. So instead of solely relying on lead generation services, consider investing in digital advertising, such as Google Pay Per Click or Facebook Ads, and implementing conversion tracking to see the actual impact of your marketing efforts. Investing in a proper digital marketing strategy can lead to long-term growth and success for your business.

Google Pay Per Click for Home Services

If you’re in the home services business, you should consider using Google Pay Per Click (PPC) advertising to reach potential customers. As we’ve discussed, traditional media has limitations, and PPC allows you to narrow down your target audience and track the effectiveness of your ad campaigns. With Google Ads PPC ad extensions, you can even include additional information, like your phone number or customer reviews, within your ad that will engage potential customers and increase your chances of conversion. Plus, since you only pay when someone clicks on your ad, you can control your advertising spend and make sure you’re getting the most bang for your buck. So if you want to reach potential customers in a cost-effective way, Google PPC ads may be the way to go.

Facebook Ads for Home Services

Now that we’ve explored the limitations of traditional media, let’s focus on the value of Facebook Ads for home services. With Facebook Ads, you can target a specific audience based on demographics, interests, and even behaviors. This means that you can reach people who are more likely to be interested in your home services and convert them into customers. Plus, Facebook Ads are often far less expensive than traditional media advertising, so you can allocate more of your budget towards other marketing efforts. With the ability to track conversions and measure ROI, you can optimize your Facebook Ads strategy for even greater success. So why limit yourself to traditional media when you can leverage the power of Facebook Ads for home services?

Why Conversion Tracking is King for Home Remodelers Looking to Advertise

Now that we understand the limitations of traditional media and the advantages of using digital ads, let’s talk about the importance of conversion tracking. Digital ads allow you to track the success of your ad campaign in real-time. By setting specific goals, such as website visits or page follows, you can define what makes the ad a success. This information is crucial for improving conversion rates and retargeting ads to the right audience. With traditional advertising, it can be difficult to determine the impact of your campaign. But with digital ads, you can easily see what is working and what isn’t. This allows you to make adjustments and improve your ad’s performance. So, don’t underestimate the importance of conversion tracking when it comes to your digital ad campaigns. It can make a huge difference in the long run.