22 Mar Home Remodeling Online Advertising: Pro Tips
Home Remodelers – are you wasting money on advertising platforms that are not delivering results? Here are three tips to ensure that your advertising spend is leading to tangible results for your business.
First, ditch traditional media and lead generation services such as Home Advisor. These channels provide overpriced leads and generally the leads are trash.
Second, focus the majority of your ad budget on Google Pay Per Click and Facebook Retargeting ads. When set up properly, PPC and Retargeting are a powerful one two punch combo that deliver a consistent flow of high quality leads.
Third, set up and analyze your conversion tracking – look at where the conversions are coming from and focus the budget on those campaigns.
If you’re still relying solely on traditional media to market your business, it’s time to re-evaluate your strategy. While it may have been effective in the past, the limitations of traditional media in a digital age are becoming more apparent. From its high costs of production and airtime to limited audience selectivity and lack of shelf life for your message, it’s clear that traditional media is no longer the most efficient way to reach your target audience. Instead, consider transitioning to digital marketing options such as Google Pay Per Click or Facebook Ads which offer better audience targeting, analytics, and cost-effectiveness. By utilizing these new media options, you can broaden your consumer reach and accurately track your conversions to ensure your marketing efforts are making a difference. It’s time to embrace the digital age and leave the limitations of traditional media behind.