Online Advertising For Remodelers | Google vs. Facebook

Clock IconSeptember 22, 2023 Glasses Icon1 minute read

Online Advertising For Remodelers | Google vs. Facebook

Looking to boost your online advertising as a remodeler? The battle between Google and Facebook is ever-present. When it comes to targeting potential customers, Google’s search ads provide high visibility and intent-driven results. With appropriate keywords and location targeting, remodelers can reach users actively searching for home improvement services. On the other hand, Facebook offers targeted ads based on user interests, demographics, and behavior.

This social media giant allows remodelers to showcase their creativity and engage with potential customers through visually appealing ads. Each platform has its benefits, and understanding the differences can help remodelers make informed decisions for their online advertising strategies.

As a home remodeler, one of the most common questions I am asked is whether to invest in Google Ads or Facebook Ads. While both platforms offer unique advantages, if you can only choose one, Google Ads is the way to go. In this blog post, we will delve into the reasons behind this choice and explore how combining Google Ads with Facebook Retargeting can create a powerful advertising mix for your home remodeling business.

Connecting with Users Actively Searching for Home Remodelers

The primary advantage of Google Ads lies in its ability to target and connect with users who are actively seeking home remodelers. With Google Ads, your ads are strategically placed in search results when potential customers are actively looking for services like yours. This means higher chances of reaching qualified leads who are ready to get in touch with a home remodeler. The intent-driven nature of Google Ads helps you capture the attention of individuals who are already interested in home remodeling projects, increasing the likelihood of conversions.

Facebook Ads for Home Remodelers

Home remodelers looking to expand their customer base and generate more leads can take advantage of Facebook ads. Facebook’s targeted advertising options allow home remodelers to reach a highly specific audience based on factors such as location, interests, and even income level. By creating visually appealing and engaging ads, remodelers can showcase their past projects, highlight their expertise, and promote special offers or discounts. With Facebook’s extensive reach and user-friendly interface, home remodelers can effectively connect with potential customers and drive traffic to their websites or social media pages. Whether it’s a kitchen renovation or a bathroom makeover, Facebook ads offer an effective marketing strategy for home remodelers to attract attention and grow their businesses.

Facebook Ads: Focusing on Brand Awareness

On the other hand, Facebook Ads primarily focus on building brand awareness. While Facebook offers advanced targeting options, their technology does not allow for the same ad placement as Google Ads. Users on Facebook might show interest in home remodeling projects, but they come across your ad while scrolling through their news feed, not during an active search. Although Facebook Ads are effective in generating brand exposure, they may not deliver the same tangible results as Google Ads in terms of immediate lead generation.


The Power of Combining Google Ads with Facebook Retargeting

To maximize your advertising potential, it is advisable to combine Google Ads with Facebook Retargeting. By integrating Facebook’s retargeting feature into your marketing strategy, you can target individuals who have visited your landing pages and website without converting. This approach allows you to make multiple brand touches on potential customers, which is crucial for high ticket sales, such as home remodeling projects.

When it comes to investing in online advertising for your home remodeling business, Google Ads should be your primary choice due to its ability to reach users actively searching for remodelers. While Facebook Ads can be useful for building brand awareness, the most effective strategy involves combining Google Ads with Facebook Retargeting. This way, you can connect with potential customers who have already expressed interest in your services, ensuring a higher chance of success in your marketing efforts. Remember, it is the powerful combination of intent-driven ads and strategic brand touches that can truly elevate your online advertising campaigns in the home remodeling industry.