What is a Landing Page for Home Remodelers?
Your PPC landing page is the page a visitor arrives at on your website after clicking your ad, whether it’s a text ad in the Google search results or a banner ad placed on the display network. Inexperienced marketers often direct all of their PPC traffic to their homepage, but this is a gigantic mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need. In online advertising, a landing page aims to convert the user into a prospect by inducing a completion of an action, such as a form submission.
How to Optimize a Home Remodeler Landing Page
- Define a clear purpose
- Create captivating headlines
- Have a clear and compelling call to action
- Keep It short, sweet, and uncluttered
- Make it easy to convert
- Responsive Designs for Mobile & Desktop
Develop an Ideal Pay-Per-Click (PPC) Landing Page
A pay-per-click advertising campaign is only as effective as its landing page. A landing page is the destination users reach after clicking on your paid advertisement. It can also refer to any URL destination a user is linked to, be it paid advertising or otherwise.
These essential characteristics are shared by all highly effective landing pages:
- Call to Action: is any piece of content (such as a phone number, email address, or subscription link) that prompts the reader to take some sort of action.
- Measurable Conversion: A well-defined goal that can be tracked and adjusted over time.
- Rapid page loads: Load time is essential to retaining the attention of today’s hurried web surfer.
- Visual Appeal: The quality of a website in terms of its layout and graphics.
Conversion rate optimization is meaningless without optimizing the landing page. Even if you launch the most meticulous PPC campaign possible and zero in on the most relevant keywords, it won’t matter if users quickly lose interest after clicking your ad. In 2023, it will be crucial to increase the lifetime value of each click due to the cost per click nature of advertising.
Six Ways to Optimize Your Landing Page in 2023
Building effective landing pages can be challenging. You need to optimize landing pages, which can number in the hundreds, in addition to the standard content on your main website. You will probably need more landing pages the more services you provide and the more territory you cover.
As a result, some details can be overlooked as you write them. After they go live, it’s even simpler to forget to optimize them. But you can’t afford to overlook the importance of landing pages to your business.
They let the people who are most in need of your most popular services know about them. Your home remodeling website’s landing page needs to be friendly, engaging, and unambiguous. There’s a lot to consider when fine-tuning a landing page, so let’s get started.
1. Define a clear purpose
The pitfall that many fall into is forgetting why they created a landing page in the first place. It’s understandable, considering you might have to write dozens or even hundreds of them. However, keep in mind that the ultimate goal of any landing page is to get the visitor to become a paying customer.
If you’re a Home Remodeler, your landing page is your chance to sell potential customers on the benefits of a single service you offer. It’s a chance to zero in on what your business does best and let the world know about it.
Focus on the service you’re trying to sell when writing the copy for your landing page. Consider what makes it stand out from similar things. It’s important to consider how this service will differentiate itself from the offerings of other Home Remodelers.
Keep in mind that the goal of your landing page for your home remodeling business is to make a sale. Consider the factors that would influence your decision to hire a home service provider, and describe them in detail.
2. Create captivating headlines
A landing page is a page dedicated to a single service. Then why not simply advertise the service by its name in the headline?
Certainly not! Keep in mind that conversion is the ultimate goal of your landing page. Always assume that a potential customer who follows a link to your landing page is seriously considering making a purchase of some kind.
Your headline should pique their interest immediately. One powerful tactic for writing a compelling headline that converts is to focus on the needs of the target audience.
3. Have a clear and compelling call to action
The call to action should be just as attention-grabbing as the headline. The good news is that the same principle can be applied to calls to action as it is to headlines. Again, think about the issue that may arise as a direct result of the landing page.
Your call to action (CTA) should convince the reader that they are taking immediate action towards their end goal if they just do what you ask. A call to action could read, “Book Your Complimentary Consultation Today”. Make the call to action (CTA) engaging. Another insider trick from the CTA: Transform the CTA into the first person.
An astounding 90% increase in click-through rates was observed when the CTA was written in the first person. This is because many listeners are just looking to skip to the punchline. They are looking for the link that will take them to the next phase of the process.
4. Keep it short, sweet, and uncluttered
Although it can be tempting to include numerous images and paragraphs of text on your landing page, keep in mind that your visitors have likely come to your site in search of a quick answer to a problem.
That’s why it’s useful to simplify things now and then, both visually and verbally. You can increase the visibility of your call to action by reducing the number of competing visual elements. It’s recommended that you stick to one high-quality image, your company logo, and one paragraph of text before your call to action.
Frequently, that’s all that’s required. Most visitors to a landing page aren’t there because they want to read a novel or be inundated with images, so please keep the copy simple and to the point.
5. Make it easy to convert
The point is to remove as many roadblocks as possible for visitors to make a purchase, shortening the path from A to B as much as possible. Always know what to do next. Your goals will determine the best approach to take. If you need people to fill out a form, make it as visually appealing as possible. If you’re offering downloads, design a button that begs to be clicked.
6. Responsive Designs for Mobile & Desktop
Information architecture plays a role here, as a landing page needs to be well-organized to ensure that visitors leave with all of their questions answered and no more raised. There shouldn’t be any barriers for the visitor to make a purchase (no pop-ups!). All information needed should be easily accessible. Visitors should be able to make a purchase with a single click, if at all possible.
People are turning to their mobile phones in record numbers to research local service providers for their homes. Landing page optimization for mobile devices is therefore recommended. To ensure your landing pages are accessible from any device, it is important to test them across multiple platforms.
In order to maintain quick loading times on mobile devices, keep image files small. Keep your call to action (CTA) close to the top of the page for mobile users.
Home Remodeling landing pages optimized for mobile use
The vast majority of your website visitors will be using a mobile device to do so. This is why it’s crucial that your landing page is suitable for mobile devices. Craftsmanship Marketing creates responsive designs for all of our customers’ landing pages so that they look great on any mobile device. The essential components of a mobile landing page are:
- Click-to-call functionality refers to a phone number link that, when clicked, immediately places a call from the user’s mobile device to your business.
- Information Condensed: Users will be able to see everything they need on their phones thanks to the concise writing.
- Users in your service area should be the primary focus of mobile landing pages.
- Simple Navigation: Your mobile site’s interface should be intuitive and easy to use.
Mobile users have even shorter attention spans than desktop users. Mobile users value efficiency, so anything that slows them down will result in lost sales. New leads for home improvement contractors are most easily converted into sales when users are prompted to take action as soon as possible.
Measuring and Improving Landing Pages
We had a brief discussion about tracking the success of your landing pages. To elaborate, think about information gathering’s positive effects. Our landing page can be constantly refined by establishing and monitoring KPIs in real time. The conversion rate from a PPC ad to an action taken can be tracked using Google Analytics and Google Search Console.
The more the conversion process can be broken down into its constituent parts, the greater the likelihood that we will be able to make effective adjustments. If you’re a Home Remodeler in 2023, Google Ads with well-designed landing pages can supplement organic traffic and help grow your business, even though SEO typically offers a better return on investment. home renovator When it comes to internet marketing for Home Remodelers, Craftsmanship Marketing is your one-stop shop.
Landing Page Optimization Services
If you need assistance creating landing pages for Home Remodelers, Craftsmanship Marketing is here to help. As many engaging landing pages as you require, we can help you create. We provide extensive additional SEO and web development options. Supercharge your customer conversion rate today!