One of the social media networks with the most rapid growth is Instagram. Users are often captured and engaged with ease thanks to its straightforward user interface. As a home remodeling company, this is the ideal social media outlet for you to display your remodeling “before and afters”!
Nearly 71% of companies are active on Instagram, and 80% of users follow at least one business profile. In other words, if your home remodeling business isn’t currently active on Instagram, then your ideal leads are following and giving business to your competitors instead. There are many ways you can use Instagram to generate leads for new projects and spread awareness about your company. According to SproutSocial, “as of March 2017, over 120 million Instagram users visited a website, got directions, called a business, emailed or direct messaged a business.” Read along as we cover the ins and outs of Instagram marketing for home remodelers.
Setting up your Instagram profile to get more leads
Getting more leads from Instagram requires a little setup on your part. Fortunately, the process is easy and only requires you to complete a few steps. Let’s look at how you can set up your profile for success. Here are some insights for optimizing your home remodeling Instagram business account to get more leads:
Make sure you’re using a business account.
If you’re using a personal account for your business, it’s time to switch to a business account. A business account on Instagram gives you access to features that aren’t available on a personal account, such as insights, promoted posts, and contact buttons. Setting up a business account is simple and only takes a few minutes. Once you have a business account, include relevant information about your company in the bio section, such as your website, services, and location.
Create a username that’s consistent with your other social media handles.
The username you use on Instagram should be the same (or as close to the same) as the username you use on other social media platforms and your website. This helps with branding and makes it easier for people to find you.
Use your logo as your profile photo.
Your profile photo should be your company logo. This branding opportunity can help people recognize your business when they see it in their feed. The logo should be easy to see, even when small.
Do hashtag research to use relevant hashtags in your posts.
Hashtags are an amazing way to get your content seen by people who don’t already follow you. When you use hashtags as a way of home remodeling marketing, use ones relevant to your industry, such as #remodel or #renovation. You can also use hashtags specific to your company, such as #ABCRemodeling.
Include contact information in your Instagram bio.
Including your website and contact information in your bio section makes it easy for potential clients to get in touch with you if they’re interested in your services. The contact information should include your website, phone number, and email address.
Have a clear CTA in your bio.
A CTA is a statement that tells people what you want them to do, such as “call us for a free consultation.” Having a CTA in your bio section helps to increase the number of leads you get from Instagram. The CTA should be short and to the point so that people know what to do when they see it.
Clearly state who you are and what your home remodeling business offers in the bio.
Your bio should explain what your company does in a way that is easy to understand. The goal is to make it clear to people who see your profile for the first time what you do. The description should be brief and to the point.
Posting content that converts
Posting content is not enough to get leads from Instagram. You need to post relevant and interesting content to your target audience. Here are some tips for posting content that converts.
Post Before and After Photos
Before and after photos are a great way to show off your work and demonstrate the value of your services. People love seeing the results of a project, so be sure to post plenty of before and after photos. When posting these photos, include a short description of the project and how you helped the customer.
Multiple Images (carousel post)
Carousel posts are a great way to show off multiple photos in one post. They’re also a great way to tell a story. When using carousel posts, include high-quality photos and an attention-grabbing caption. The caption should also be short and to the point.
Post Behind the Scenes Content
People love seeing behind-the-scenes content because it gives them a glimpse into what goes into remodeling a house. You would want to show off things like the team working on a project or the process of designing a space. Behind-the-scenes content humanizes your business and makes you more relatable to your audience.
Make Use of Instagram Stories
Instagram stories are a great way to show off your work more casually. When using Instagram stories, be sure to include high-quality and interesting photos to your target audience. You can also use Instagram stories to answer frequently asked questions or give people a tour of your office or showroom.
Create Appealing Reels
Instagram reels are a great way to show your creative works. You can also use Instagram reels to show off your work in a time-lapse video or give people a behind-the-scenes look at your business.
Creating a posting schedule
It’s important to be consistent when posting on Instagram. One way to do this is to create a posting schedule. When creating a posting schedule, be sure to consider the times when your target audience is most active on Instagram. You should also consider the type of content you want to post and how often you want to post it. Once you have a posting schedule, be sure to stick to it.
Use tools like HubSpot or Later to schedule your posts in advance. This will help you to be more consistent with your posting and give you more time to focus on other aspects of your business.
Different ways to interact with your followers
Engagement, engagement, engagement! Engaging with your followers is one of the most important “to-dos” when managing your home remodeling Instagram account. Before posting to your feed, you should take 15-30 minutes to engage with your followers. Having this interaction with your audience builds trust and creates a community of loyal followers. Engagement includes participating in story polls, leaving thoughtful comments, and sending direct messages.
Direct messaging your followers is a great way to build relationships and get to know your audience. When direct messaging your followers, be sure to personalize each message and make it relevant to the person you are messaging. You can also use direct messages to answer frequently asked questions or give people more information about your business.
Leaving comments on your followers’ posts is a great way to show that you are interested in what they have to say. When leaving comments, add value and make it relevant to the post. You can also use comments to start a conversation or ask a question. Also, when your followers comment on your posts, be sure to reply to their comments. This interaction shows that you are invested in your followers and value their opinions.
Participate in story polls. Story polls are a great way to know your followers better. When participating in story polls, be sure to vote in the poll and leave a comment. You can also use story polls to ask questions or get feedback from your followers.
Advertising and lead generation on Instagram
At least 71% of US brands report that Instagram helps them achieve their business goals. As a result, making an attempt to generate leads on Instagram is worthwhile. Enhance your Instagram lead generation in the following 5 ways:
Optimize your bio
Your Instagram bio is one of the first things people see when they visit your profile, so it’s important to make a good impression. When optimizing your bio, you should include a brief description of your business, your website URL, and a call to action. You should also include relevant keywords so people can easily find you when they search for your business on Instagram.
Add CTA buttons
Adding CTA buttons to your posts is a great way to generate leads on Instagram. CTA buttons can include “Shop Now,” “Learn More,” or “Sign Up.” These buttons make it easy for people to take the next step in the buying process. When adding CTA buttons to your posts, include a link to your website or landing page.
Utilize story links
If you’re not already using story links, you’re missing out on a great opportunity to generate leads on Instagram. Story links allow you to add a link to your story so people can easily click through to your website or landing page. Story links are often used to promote sales, events, or new products. If you’re using story links, include a CTA, so people know what to do next.
Create story highlights
Story highlights are a great way to keep your story content organized and accessible. You can create story highlights for any topic or theme, such as “services” or “testimonials.” To create a story highlight, go to your profile and click on the “+” in the top left corner. From there, you can select “create new” and choose from a variety of options, such as “blank” or “cover.” Once you’ve selected your options, you can add a title and cover image for your story highlight. Adding story highlights is a great way to make your content more accessible and increase the chances of people taking action.
Boost posts for more reach
If you’re looking for more ways to generate leads on Instagram, consider boosting your post outreach. When you boost your post outreach, you’re essentially paying to see your posts by more people. To boost your post outreach, click on the “ Promote” button in the top right corner to boost your post outreach. You can select the post you want to promote and choose your target audience. You can also set a budget for your promotion. Boosting your post outreach is a great way to reach more people and increase the chances of generating leads.
Checking your analytics
Having a business profile allows you to view your Instagram metrics. This is useful to see which posts are performing the best, which days you typically get more followers, how many people click on your chosen URL, and the demographics of your current followers.
If your analytics aren’t reflecting the goals your home remodeling company is trying to achieve, you can use A/B testing to figure out what works and what doesn’t work. Try posting reels of different lengths, or post at a different time of day. Testing what does and does not work is an ongoing process. Because the algorithm is constantly changing, it is crucial to keep up to date on how to stay in front of your ideal followers on Instagram. Your ideal followers are the ones who are likely to convert into leads. Make it a point to continue testing what’s working and what needs a different approach.
These are the following insights Instagram tracks at a glance:
Number of accounts reached
Number of accounts engaged
You have access to crucial user interaction statistics for your company profile with Instagram insights. Knowing the exact numbers—like the number of likes you receive for a single post—is insufficient. It is necessary to understand your followers, too.
Insights can help in this situation. It describes your followers’ approach to interacting on Instagram, their preferences, and their personalities. Although you can absolutely base business judgments on your intuition, you’re much more likely to succeed if you can back up your assertions with specific, verifiable data.
To determine if there is anything you need to change, you should use data and analytics from Instagram insights to evaluate the effectiveness of your marketing initiatives. For example, you can experiment with a new content format, target a different audience, or post at a specific time of day.
Social media is no different from other facets of your marketing. Because of this, utilizing Instagram Insights will allow you to develop a plan that will make your home remodeling business page more successful in getting new leads and followers.
Businesses that understand how to use Instagram for lead generation are ahead of the curve. If you want to stay ahead of the competition, learning how to use Instagram to generate leads is important. You can use a variety of techniques to generate leads on Instagram. The most important thing is to be creative and consistent with your content.