Lead Generation

Houzz for Home Remodeling | 7 Tips to Get Started

Clock IconOctober 8, 2022 Glasses Icon1 minute read

Houzz for Home Remodeling | 7 Tips to Get Started

Houzz is a social networking platform and online business directory that covers all aspects of home remodeling. Houzz has more than 35 million users overall, including users and businesses. If you work in the remodeling industry, you should take advantage of this online tool to help spread awareness about your company and gain new leads. Users of Houzz appreciate being able to look up nearby experts, see project images, and look up prices and trends on the website.

1. New to Houzz? Start with building your profile.

Showing off project pictures, responding to comments and questions, and creating a method to receive reviews on your profile should be the three primary focuses of your Houzz profile.

We advise changing your cover photo on a quarterly basis to keep your profile looking active and engaging. According to studies, before making a choice, people try to see themselves as a particular group of clients. Seasonal updates to your cover photo will also help to highlight the kind of project users are currently looking for (i.e. patios in the summer and kitchen renovations before the holidays).

Houzz will highlight the information you still need to add to your profile in order to optimize it as you continue to fill it up with the basic fundamentals. Houzz suggests building out a variety of projects, collaborating with clients on ideabooks, requesting reviews from clients, and responding to inquiries and messages in a timely manner. 

Here are a few tips for optimizing your Houzz profile for home remodeling contractors:

  • Use your company logo as your profile picture
  • Make your cover photo a recently completed project
  • Include your business contact information
  • Provide a clear business description
  • List every service area you work in
  • Upload at least 5+ photos
  • Ask for at least 5+ reviews
  • Include a Houzz badge on your website
  • Link any other social media accounts you may have

2. What you should share on Houzz

Include your company’s logo and a photo of one of your most recent projects as your cover photo when posting to Houzz. A clear, short explanation of your company’s mission, products, and services needs to be prominently displayed on your page. For high-quality home remodeling marketing, at least five more business-related photographs are advised. Include links to your other social media profiles, client testimonials, and your contact information. Add a Houzz badge to your company website and include all the areas and towns where you have finished home remodeling jobs. 

Important items and features to share on Houzz include:

Houzz Projects

Posting professional photographs and well-written content about your completed home remodeling projects is essential for displaying your level of industry expertise. Create your project titles and descriptions using quality keywords and phrases for enhanced SEO.

Houzz Ideabooks

In a manner much like pinning on Pinterest topic boards, you can create Houzz Ideabooks. By posting images of home remodeling projects that are related to your own company projects, you can generate interest in your business. This is especially helpful if you do not have photos of your recently finalized home renovating projects to post.

3. How often should you post on Houzz?

Posting to Houzz can be quite time-consuming by nature. The completion of a project may take several weeks or even months. After the project is finished, preparing and sending in professional photographers lengthens the entire duration. Posting more frequently will help keep your Houzz profile active, which will help you gain more followers. Ideally, you should post at least once a week without spamming Houzz users with too many posts in a short period. 

4. How to interact on Houzz

Reviews: Having ongoing postings of client reviews is an important element in the Houzz algorithm. Fortunately, the site sends frequent email requests to other site users requesting reviews of your business and services. Reviews for products and services are a great way to help other users of Houzz. This will also help you gradually improve your online presence and create more credibility. Once you’ve submitted a review, others can “thumbs up” your review. By responding to other reviews and showing your mastery of home remodeling, others will be more inclined to use your services.

Questions: Provide solutions to Houzz users’ questions, along with links to your website and Houzz profile page. Once you’ve responded to a question, other users will be able to see your answer to those questions. They’re more likely to pay attention to what you’ve written in the future if they know you’re reputable. 

Comments: Respond quickly to other users’ comments, especially those that agree with your own opinions. This will help you build relationships with other viewers. Monitoring the comments of others on your page is especially important if you desire to be an expert on a particular area of home remodeling that other users are interested in. This will help you to show how knowledgeable you are on the topic, which will serve as a positive reference for your clients. You can comment on other users’ posts by clicking the “Reply” button below their posts in order to leave a response. In addition, you can also use the “Show Replies” feature to see other users’ responses in a separate window. Clicking this button will display a list of relevant posts that have been made on Houzz. You can use this list to select the user whose profile page you’d like to comment on and then copy their screen name and paste it into the body of your comment.  

Interact in conversations: You can join conversations relevant to your home remodeling business, such as planning expert advice for a specific project or room in a house. Be sure to respond to other users’ questions and comments. This will help you connect with other Houzz users and demonstrate your knowledge, expertise, and professionalism on Houzz.


5. Advertising and lead generation on Houzz

Although placing ads on Houzz can be costly, there are ways to use this social media site to generate leads free of charge. One method is effective project SEO. By posting a quality project description on Houzz and linking it to a landing page, you can capture greater target audience interest. Especially if you link to an ebook downloading page related to your own home remodeling projects, you can experience good lead generation for your company.

Houzz Pro+ accounts cost approximately $350 max each month depending on the plan you get. Yet, they can be very beneficial to your business since these accounts provide a Houzz rep who will assist with optimizing your profile. Your company can then be seen on the site’s home page as the third featured business. These accounts focus on a specific city instead of a given geographical area or zip code.

Houzz writers will also create an article featuring one of your completed home remodeling projects. This article will then appear in the Houzz blog Stories section. It can also be included in the site’s newsletter if you agree to a price upwards of $2K.

6. Analytics and problem solving on Houzz

Houzz is the leading platform for home professionals, and it provides you with a unique way to measure your performance and connect with users who are interested in your business. Houzz Business Analytics provides you with information on how your business page is performing. This includes the number of visitors to your page, the number of people who view each post, the number of people who request quotes from you, as well as some detailed location and demographic information about your visitors. This section also provides information about other businesses like yours so that you can connect with them on Houzz.

It’s important to ensure that your Houzz page is optimized, as this will provide you with the most accurate information about the users who are interested in your services and products. You’ll want to ensure that your business page is engaging, relevant, and provides value to your potential customers. You can boost the overall performance of your Houzz profile page by providing a high-quality service or product. With Houzz Pro you have access to your Online Impact Score which is a measure of the strength of your online presence. It helps you identify gaps in your Houzz profile and business website against your competitors.

We must emphasize this: Pictures that aren’t attractive or professionally taken won’t appear in searches, a Houzz representative previously revealed in a private conversation. Investing in a professional photographer will help you avoid damage to your brand on Houzz. This may be the cause if you feel that your photographs aren’t being saved and that no one is viewing your profile.

7. Gaining traction on the projects you publish

Include a detailed description of your project along with a set of images that showcase exactly what you are selling or offering. You can create detailed pages for your projects, so be sure to provide all the necessary information. 

You must choose the appropriate posts for your business from the vast pool on Houzz. The most successful business profiles have a wide variety of posts that serve as great content for potential customers and clients to view. You must also consider your profile’s performance when people read each post.

Include a minimum of 20 keywords to each picture. Keywords are very important in helping you gain traction on your home remodeling project pages. You should include a minimum of 20 high-performing keywords to each image that you upload to help drive traffic to the page from search engines and other potentially interested users. This is a highly effective strategy for gaining traction on Houzz.

Add a variety of photos for each project to increase the chances of users adding your photos to their ideabooks. Visual content is the best way to make your posts compelling for potential customers and clients. The more compelling the photos you use on your profile, the more engagement you will receive, and the more likely it is that users consider you for their home remodeling needs. 

Post before pictures. People looking to remodel their homes love to see before and after photos. Providing visuals such as these is a great way to showcase the work of your home remodeling business and will help turn inquiring clients into qualified leads.

Include product tags. You can use the product tags to provide clearer details about your products and services and let users choose which of the products they are interested in. This will help you improve the overall performance of your Houzz profile page. 

Use proximity based verbiage to increase the chance that users in your service area will be exposed to your page

Give credit to other contractors who worked on the remodeling project with you. You should give credit to contractors and trade partners in your Houzz business profile. You can help each other gain traction on your projects on Houzz by providing a link to their profiles. This will help each of you get more exposure and attract more customers and clients as a result.


You must make the most of your online real estate if you want to expand your home remodeling business. Your search visibility can be enhanced, qualified leads can be directed to your website, and you can position yourself as an expert in your market’s renovation sector by having a strong Houzz presence.