Home Remodeling Marketing: 13 Steps to Increase Revenue

Home Remodeling Marketing: 13 Steps to Increase Revenue

Does it feel like effective remodeling advertising seems to be a moving target these days?

Do you know which remodeling marketing strategies produce the highest ROI?

Are you able to automate and systemize your advertising campaigns? 

You’ve developed the team, systems, and expertise to tackle any home remodeling project and exceed the expectations of your clients. Next comes trying to increase sales through marketing and advertising, which requires a completely different skill set than the one used to start your business.

Do you have the knowledge and skills required to market your home remodeling business?

In today’s digital world where online shopping is the standard, remodeling companies must be masters of their trade as well as conquer digital marketing if they want to stand out in a competitive marketplace for contractor services.     

Your customers are looking for your business online. 97% of people learn more about a local company online than anywhere else (Birkett, 2020).

                   

Before social media and the internet took over, remodeling contractors could depend on traditional advertising such as: phone book, direct mail, and newspaper or radio advertising to reach customers in their service area. Today, they must navigate a variety of tools and tactics on various digital platforms, often guessing at which systems work best for attracting leads.

In this guide to remodeling marketing, we will remove the guesswork and 13 clear steps to increase your revenue. 

Effective marketing for remodelers will result in more qualified leads and more booked projects —all of which lead to more revenue for your company

 

Here’s a breakdown on how to get started and accomplish each step of the process:

1. Optimize your website for mobile users

To increase website traffic, you should first make sure your site is mobile-friendly. In 2019, American adults spent about 3 hours and 30 minutes a day using a mobile device to search online, and by 2021 that time is expected to increase to over 4 hours, according to a study conducted by Zenith Media. This means that if your website isn’t mobile-optimized, you could be missing out on a lot of business.

Optimizing is not just enough. You should also focus on making your website loading time as fast as possible. The average mobile website loads in about 19 seconds, but you should aim to get your site load time down to 3 seconds or less. You can use Google’s PageSpeed Insights tool to test your website speed and get tips on how to improve it.

Also, your website should be responsive and should adjust to fit any screen size. If you have an older website, you may need to invest in a new one. A responsive website is worth the investment because it will pay off in the form of more leads and sales from your remodeling business.

Some elements to optimize for mobile on your website include reviews, certification, forms, and click-to-call buttons. These elements will make it easy for potential customers to find the information they need and contact you to set up a consultation.

To make sure your website is mobile-friendly, you can use Google’s Mobile-Friendly Test. This free tool will grade your website on how well it performs on mobile devices. The test will also give you specific suggestions on improving your website for mobile users.

2. Rank your website for the high volume remodeling keywords

For your website to generate leads, you must ensure it ranks high on the search engine results pages (SERPs). The higher your website ranks, the more likely people find it when searching for remodeling keywords. Since 90 per cent of consumers use the internet to find local businesses, you need to ensure your website is visible when searching for remodeling contractors in your area.

The first step is conducting keyword research to determine which keywords you should target. You can use a free keyword research tool like Google Keyword Planner or Ubersuggest to find popular remodeling keywords in your area. Keywords like “home remodeling” and “kitchen remodeling” are great examples of high volume keywords that you should target.

Be sure to use variations of these keywords and long-tail keywords, which are longer phrases that are more specific to what people are looking for. The target city or location should also be included in the keyword. For example, “home remodeling Boston” or “kitchen remodeling Los Angeles.”

Once you’ve found a list of keywords, the next step is optimizing your website for those keywords. That includes adding the keywords to your page titles, meta descriptions, headers, and throughout the body of your content. You should also have images and videos on your website, which can help you rank higher in the search results.

Also, practice SEO best practices like building backlinks and creating fresh content regularly. These activities will help you improve your website’s ranking and visibility in the search results. As you do this, you should start to see an increase in the amount of traffic and leads coming from your website.

3. Track website analytics - visitors, geographic data, ranking keywords

To ensure your home remodeling marketing efforts are paying off, tracking your website’s analytics is essential. This data will tell you how much traffic your website is getting, where that traffic is coming from, and what actions they take on your site. Management guru Peter Drucker once said, “[only] what gets measured, gets managed.” This is especially true when it comes to your website’s performance.

You can use several different website analytics tools, but Google Analytics is the most popular, and it’s free. Google Analytics can track visitor volume, geographic data, bounce rate, page usage, and conversions. This data is essential because it will help you determine which marketing activities are working and which aren’t.

You can also use Google Search Console to track your website’s keyword ranking, impression, clicks, and click-through rate (CTR) data. This data can tell you which keywords drive traffic and lead to your site and which ones need more work. You can adjust your marketing strategy and tactics by tracking this data to get the most out of your efforts.

For example, you can quickly adjust your strategy if you see a decrease in traffic from a certain marketing campaign. Or, if you notice that people are bouncing off your website after landing on certain pages, you can make changes to those pages to keep people engaged.

To get started tracking your website’s analytics, sign up for a free Google Analytics account and add the tracking code to your website. Once you set up an account and install the tracking code on your website, you’ll be able to see all sorts of data about your website visitors. This includes their location, the device they’re using, the pages they visit, how long they stay on your site, and more.

4. Study lead quality with call tracking and recording

You can further improve your home remodeling marketing strategy by using call tracking and recording. Call tracking lets you see which marketing activities drive your business’s phone calls. This data is important because it can help you determine which marketing activities are working and which aren’t.

Call recording lets you listen to actual phone calls between your sales team and potential customers. This can be helpful to see how your sales team handles calls and identify any areas of improvement. It would be best if you listened to every customer call, but you may want to focus on calls that resulted in a sale and calls that resulted in a lost opportunity.

Adjusting marketing spending and training by studying lead quality can have a big impact on your business. If you see that a certain marketing activity is driving a lot of calls but those calls aren’t converting into sales, you may want to adjust your strategy. On the other hand, if you see that a certain marketing activity is driving few calls but those calls are high-quality leads that convert into sales, you may want to increase your spending on that activity.

If possible, utilize call-tracking software for full transparency and ensure important leads don’t fall through the cracks. This will give you an in-depth understanding of how your marketing efforts are performing and where you can improve.

5. Setup and optimize your Google Business

To generate more leads from local customers, you need to set up and optimize your Google Business Listing. Your Google Business Listing is like a mini website that appears in Google’s search results. It includes your business name, address, phone number, hours of operation, website, and photos.

Since most local search clicks go to the “local pack” (the top 3 local business listings in the search results), it’s important to ensure your listing is optimized. This includes providing your NAP (name, address, and phone number), adding photos and videos, choosing the right categories, and adding a description.

Potential customers can see your Google Business Listing when they search for keywords related to your business. For example, if someone searches for “home remodeling companies near me,” your business could appear in the search results. Optimizing your listing makes your business more likely to get clicks, which can lead to phone calls and website visitors.

To set up your Google Business Listing, you must create a free Google My Business account. Once you create an account, you can add your business information and start optimizing your listing.

6. Use Google Ads / Local Service Ads

Google Ads are paid advertising that allows you to place your ads in Google’s search results. Local Service Ads (LSAs) are a specific type of Google ad only available to businesses that provide local services. Google Ads and Local Service ads provide the highest advertising ROI for remodelers by delivering high-quality leads at a lower cost per lead. They are an effective way to increase your visibility in the search results and generate leads from potential customers looking for remodeling services.

LSAs are designed to generate leads from potential customers in your service area. When someone searches for a keyword related to your business, your LSA could appear in the search results. If someone clicks on your ad, they’ll be taken to a lead form where they can enter their contact information.

You only pay for LSAs when someone submits their contact information through the lead form. This makes LSAs cost-effective in generating leads from potential customers interested in your services.

7. Request reviews to the right places

Positive customer reviews can have a big impact on your business. They can improve your visibility in the search results, increase website traffic, and generate leads from potential customers.

To get reviews, you need to request them from your past clients. You can send an email, text message, or postcard. It’s important to make it easy for your customers to leave a review by providing a link to your Google Business Listing or another review website. It would help if you also encouraged your employees to ask for reviews when interacting with customers. This will help you generate more reviews and improve your online reputation.

8. Photograph your best projects and show them off

Home remodeling is very emotional, meaning images are very important. Photographs of your best projects can have a big impact on potential customers. They can help you generate leads, close sales, and grow your business.

Make sure you take high-quality photos of every project you complete. It would be best if you also created a portfolio of your best work to showcase on your website and social media accounts. You can also use photos to create marketing materials like flyers and postcards. Any video showcased on your website will help prospects choose you over your competitors, especially if the video is creative and highlights an interesting aspect of the project.

9. List your business in the directories and social media channels that your prospects are using

Several online and offline directories list home remodeling businesses. These directories can help you increase your visibility and generate leads from potential customers. Some popular online guides for home remodeling businesses include Angie’s List, Houzz, and HomeAdvisor. You can also find directories specific to your city or region.

It would be best if you also listed your business in the social media channels that your prospects are using. This will help you connect with potential customers and generate leads. When you list your business, include your contact information, website URL, and a brief description of your services.

10. Use email marketing to engage new prospects and increase lifetime value of existing clients

Email marketing is a powerful tool that can help you engage new prospects and increase the lifetime value of existing clients. You can use email to stay in touch with your past clients, generate leads from new prospects, and close sales.

You should put the most relevant message in front of customers at the right time if you want to achieve success with email marketing. To do this, you need to segment your email list and send targeted messages to each segment. For example, you can send a monthly newsletter to your past clients and a lead generation campaign to your new prospects. You can also use email to send special offers and discounts to your customers. You can also target previous customers who have not purchased in a while or new prospects who live in a certain area and have recently inquired about your services.

With good email marketing tools and creativity, you will segment your email audience, send targeted messages, and increase your revenue. You can also use data from your email list to create targeted marketing campaigns on social media and Google Ads.

11. Host home remodeling seminars

Home remodeling seminars and workshops are a great way to generate leads and close sales. These events can help you educate potential customers about your services and build trust with your brand. You can use these events to upsell and cross-sell your services.

You can host these events at your office, a local hotel, or a conference center. You can also partner with another business to host the event. For example, you can partner with a local home improvement store to host a seminar on kitchen remodeling. When you host an event, promote it through your website, social media channels, and email list. You should also send invitations to potential customers in your target market.

12. Develop referral partnerships with real estate agents

Developing referral partnerships with real estate agents, architects, and designers is a great way to generate leads and close sales. When you develop these relationships, you can get your business in front of potential customers looking to remodel their homes.

There are several ways to develop referral partnerships. You can offer a commission to real estate agents for every lead they send your way. You can also provide discounts to architects and designers who refer their clients to you.

13. Do good work and deliver exceptional client service

This may seem common sense, but it’s important to do good work and deliver exceptional client service to increase revenue. When you do good work, your clients will be happy and refer you to their friends and family.

It would be best if you also focused on delivering exceptional client service. This includes promptly responding to phone calls and emails, being professional, and going above and beyond for your clients. When you provide outstanding client service, your clients will be happy and more likely to use your services again.

Likewise, when you make a mistake, own up to it and make it right. This will show your clients that you care about them and their experiences. Do not try to hide your mistakes; this will only make them worse.

Increasing your revenue is a process that takes time, but it’s important to start somewhere. By following the tips in this article, you will be on your way to generating more leads and closing more sales. Be sure to track your progress to see what’s working and what’s not. With a little bit of effort, you will be able to increase your revenue and take your business to the next level.