08 Aug Home Remodeling Marketing: 13 Steps to Increase Revenue
Does it feel like effective remodeling advertising seems to be a moving target these days?
Do you know which remodeling marketing strategies produce the highest ROI?
Are you able to automate and systemize your advertising campaigns?
You’ve developed the team, systems, and expertise to tackle any home remodeling project and exceed the expectations of your clients. Next comes trying to increase sales through marketing and advertising, which requires a completely different skill set than the one used to start your business.
Do you have the knowledge and skills required to market your home remodeling business?
In today’s digital world where online shopping is the standard, remodeling companies must be masters of their trade as well as conquer digital marketing if they want to stand out in a competitive marketplace for contractor services.
Your customers are looking for your business online. 97% of people learn more about a local company online than anywhere else (Birkett, 2020).
Before social media and the internet took over, remodeling contractors could depend on traditional advertising such as: phone book, direct mail, and newspaper or radio advertising to reach customers in their service area. Today, they must navigate a variety of tools and tactics on various digital platforms, often guessing at which systems work best for attracting leads.
In this guide to remodeling marketing, we will remove the guesswork and 13 clear steps to increase your revenue.
Effective marketing for remodelers will result in more qualified leads and more booked projects —all of which lead to more revenue for your company
Here’s a breakdown on how to get started and accomplish each step of the process: