Lead Generation

5 Facebook Advertising Tips for Home Remodelers

Clock IconMarch 27, 2023 Glasses Icon1 minute read

5 Facebook Advertising Tips for Home Remodelers

Facebook Retargeting Ads are one of the most widely used forms of advertising and can be extremely beneficial in attracting qualified leads.

You may be wondering why it’s a good idea to advertise with Home Remodelers on Facebook. Let’s dive into the perks of Facebook ads and the strategies you can employ to make them productive.

Reasons for Home Remodelers to Use Facebook Ads

Facebook advertising is user-friendly and flexible, allowing you to cater your campaign to your specific brand, business objectives, and budget. Your customers invest significant time—2 hours and 24 minutes daily, on average—so you should, too. There are three things you can accomplish by advertising on Facebook and meeting customers where they already are:

  • Raise people’s consciousness of your brand.
  • Achieve Your Desired Results
  • Boost both the quantity and quality of your business’s leads.


Increase Brand Awareness

Facebook Ads can help you reach new customers and begin building their trust in your brand, even though word of mouth is incredibly effective. Facebook ads can help you reach new customers who may not be familiar with your business, products, or service areas.

Get Your Message To Your Target Audience

Every Facebook ad campaign can have its own unique target audience. Ads can be targeted to specific groups of people based on age, location, gender, and other characteristics. This means that you can target your ads to the specific demographic that is most interested in a Home Remodeling Business like yours.

Build a Consistent Stream of Qualified Leads

Facebook content is designed to be shared easily, so once your ads go live, they have the potential to go viral, landing on the devices of your target audience. Qualified leads can be increased, and more of them can be obtained, by focusing on your ideal audience on a platform where they spend time.

5 Facebook Advertising Tips for Home Remodelers

You can get the leads your Home Remodeling business needs right now through Facebook advertising. That’s a potent weapon in the right hands. Take a look at these 5 pointers for optimizing your Home Remodeler Facebook ads.

1. Use Facebook to Launch a Successful Branding Campaign

Your Home Remodeler’s brand can benefit greatly from being promoted on Facebook. It only takes a few minutes to set up a free Facebook page for your company if you don’t already have one.

If you update your company page on a regular basis, you can increase customer engagement and establish your brand as an industry leader. Use consistent brand messaging when making posts and ads for your company’s Facebook page. This means that your social media interactions with customers should mirror the tone you use on your website and other promotional materials.

2. Target the Right People on Facebook with In-Depth Audience Metrics

Using Facebook’s Ad Manager, it’s simple to target a specific demographic, and you should this to achieve maximum impact. The ideal clientele for your Home Remodeling business can be determined by thinking about:

  • Do you help homeowners build things like driveways, garages, and other residential additions?
  • Do you specialize in commercial construction?
  • Which types of companies do you like to work with the most?


You can get very specific with your Facebook ads by limiting your target audience by factors like location, age range, and industry. Knowing who you’re writing for can help guide your ad’s tone and style. The way you’d speak to the head of a commercial building project is different from the way you’d speak to a homeowner.

3. Streamline and zero in on your ads to boost performance.

Facebook ads aren’t the place to explain complex ideas. The goal is to attract people’s attention and get them interested in learning more about your business and the products or services you offer.

This means you can be brief about the origins of your business, the methods you employ, and the materials at your disposal. Select a straightforward message that will appeal to your demographic instead. If you want your readers to do something, like call your business, schedule a service, or ask for a quote, then you need to use action verbs.

4. Captivate and Retain Client Focus to Increase Conversions

Pick out some interesting visuals to share. Make sure the accompanying text not only gives relevant background and motivates readers to take action. Keep in mind that Facebook users aren’t in the mood for reading lengthy or intricate pieces of writing. In order to get people to stop scrolling and pay attention to your ad, you need to hook them in the first few seconds.

5. Monitor, Analyze and Optimize Your Campaign

Facebook makes it simple to monitor and evaluate the efficacy of your advertising efforts across a variety of dimensions, including but not limited to ad type, placement, frequency, and more. Ad campaigns aren’t complete until they’re evaluated for effectiveness.

  • What was the ad’s clickthrough rate?
  • How many new clients did the campaign bring in?
  • How much money came in because of this promotion specifically?


The more Facebook ads you run, the more you’ll learn about the types of content that resonate most with your target audience, allowing you to create ads that are more likely to attract the kind of attention—and business—you’re looking for.

Say goodbye to inconsistent remodeling leads

Facebook advertising could be the answer if you want to broaden your company’s reach, connect with your target audience, and generate more high-quality leads. These are intangible but essential for the development of your Home Remodeler as a small or medium-sized enterprise. The goal of any Facebook advertising campaign should be to increase brand awareness and customer acquisition at the lowest possible cost.

At Craftsmanship Marketing, we specialize in working with home remodeling businesses – helping them increase online traffic, qualified leads, and revenue. Guarantee your business success with our unstoppable, specialized team driving marketing efforts for you.